About Mane 'n Tail® Equine Europe

Straight Arrow Products, Inc., for forty-five years has been providing exclusive hair and skin care products renowned for our quality and performance in both the Equestrian and Personal Care markets. We’ve honed our roots by initially producing under the brand names Mane ‘n Tail®, Hoofmaker®, and Mineral Ice®. Naturally expanding to accommodate people, as the equestrian audience discovered a valuable ‘secret’, that the products they were using on their horses, created remarkable results when used on them, as well. Straight Arrow continues to manufacture all of its own products in the USA, adhering to strict quality assurances, guidelines and consistently meeting a high performance standard.


Recently, for our Equestrian business, we acquired another family owned brand, Cowboy Magic, another high quality performance grooming line that is the newest member of the Straight Arrow family of products. Our credo is to “Satisfy the Customer” which has been our company’s tradition from day one. Straight Arrow presently sells its products in over 175,000+ locations throughout North America and internationally.

Europe Distribution


Mane 'n Tail® Equine is being distributed in Europe by Oakley Horseboxes Benelux B.V. - Haren | The Netherlands.